Each day around 1 o’clock as I sit here at my desk I hear a terrifying noise coming from the TV in a nearby room. It is the sound of a baby coughing – a very young baby. If you have ever seen the commercial for the pertussis vaccine, you know what I am talking about.
It is horrifying and gives me chills, but definitely gets my attention – exactly what it is intended to do.
What was even more horrifying to me was the reaction I saw all over the internet. Moms and the like out there complaining about the blunt nature of this commercial and how it should not be aired – too harsh.
Really? Pertussis is real. It is not a disease from the past. Babies are dying. It is here again and very real.
If this commercial is what it takes to get the word out – it is not too harsh – but very necessary.
It is not only the pertussis commercial. The anti-smoking commercial got a bad rap years ago when the mom of a child in the train station disappeared. Again, real. How about the newest one where the guy with emphysema is trying to breath. Makes me sick each time I hear it, but it is real.
These may not stop a long-time smoker from smoking but if it has any influence on my kids – so be it. And, I can tell you it has.
What do you think of these gut-wrenching commercials? Too much or exactly what we need?